Blog

Web Hosting and How It Works

Weather you have an existing website or not, hosting is confusing!  There are so many options, so many different types of services and add-ons.  How do you know which plan is best for you?  In this article, I will explain the differences of most major hosting packages and their services providers.  I will mainly focus

Read More

Content Strategy and Execution

Content Strategy is described as the process of developing consistent and clearly defined marketing collateral that viewers automatically understand, relate too and are recognize on a regular basis.  If you consider the brands you know and love, one thing is true about them all.  Big brands are top of mind, always visible and easy to

Read More

WordPress Media Library

The WordPress Media Manager is a relatively simple tool.  Much like its name describes, it manages your media.  The confusion that most have with the media manager, is what it doesn’t do.  The media manager does not organize your images and files.  It does not allow you to create relationships with other media with tagging

Read More

Using The WordPress Editor (1)

The WordPress Editor can be a little tricky.  Especially if you’ve upgraded to the latest version of WordPress which utilizes Gutenberg.  Gutenberg is a fantastic editor, but it is very new and the general majority of WordPress users are just starting to get used to it.  For sake of keeping things current, this tutorial will

Read More

Installing WordPress

Setting up a WordPress Website – Manually This tutorial assumes you have a general understanding of your hosting environment, database setup and file manager.  If you’re unsure as to what those are, you may need another tutorial (will add soon). The most common control panel out there is cPanel.  I will be providing this tutorial

Read More

My adventures in WordPress Theme Development

In the past few years my approach towards the development of client websites has shifted.  Previously, my approach would focus around a completely custom build that provides my client with EXACTLY the tools and visuals they need to successfully market their brand online.  While this is still the approach, the build process has evolved in

Read More

What should I build my website with?

Wix, SquareSpace, Weebly, WordPress; These are all common solutions when it comes to building a website.  What makes one better than the other, and which is best for you? If you’ve ever been in the market for a new website, or currently are, it’s likely you’ve looked into the above-mentioned options.  Each of these options

Read More

What is web hosting and why do I need it?

A web host is a business that manages all the services needed to display your website online.  At it’s core, they are the property managers of your website.  The hosts’ have sophisticated computers called servers that have a varying degree of software and hardware to perform tasks specific to your websites needs.  For your website

Read More

Holiday Lulls

Let’s face it, unless your business is a retail store, selling the latest and greatest for the holiday season, your business has likely slowed down over this period.  It is amazing to me, that people will take three months off, for three days of the year.  Don’t be these people.  Take action, setup campaigns, and

Read More

Engagement Over Traffic

I have built websites that can drive a ton of traffic to their landing pages.  I have also built websites that generate very little traffic.  The same website that generates excessive amounts of traffic could have the same to less engagement as the site that generates very little traffic?  Why is this? Today I want

Read More