Marketing

Web Hosting and How It Works

Weather you have an existing website or not, hosting is confusing!  There are so many options, so many different types of services and add-ons.  How do you know which plan is best for you?  In this article, I will explain the differences of most major hosting packages and their services providers.  I will mainly focus

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Content Strategy and Execution

Content Strategy is described as the process of developing consistent and clearly defined marketing collateral that viewers automatically understand, relate too and are recognize on a regular basis.  If you consider the brands you know and love, one thing is true about them all.  Big brands are top of mind, always visible and easy to

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Holiday Lulls

Let’s face it, unless your business is a retail store, selling the latest and greatest for the holiday season, your business has likely slowed down over this period.  It is amazing to me, that people will take three months off, for three days of the year.  Don’t be these people.  Take action, setup campaigns, and

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Engagement Over Traffic

I have built websites that can drive a ton of traffic to their landing pages.  I have also built websites that generate very little traffic.  The same website that generates excessive amounts of traffic could have the same to less engagement as the site that generates very little traffic?  Why is this? Today I want

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Thematic Posting?

You ever get stuck trying to figure out what to blog or post about?  I use the term thematic posting.  Basically, theme it out.  There are seven days to a week.  I’m sure you’ve seen online the “Throw Back Thursday” or “Flex Friday”.  These are theme days for posting.  Be it you’re writing full blown

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Web Designer, Web Developer, What’s The Difference?

I’m often asked this question.  “So you’re a web designer?”… Not exactly.  I am a developer.  As Chris Orta Web Development, I am a marketing team.  I have resources that help me in accomplishing any task that’s tossed my way.  So design?  Sure, I can design your website, I’ve got a team for that.  Really,

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Getting online and marketing

Getting online and marketing yourself properly via the web, can be difficult if not overwhelming.  What are the first step you should take?  How much content do you start with?  What should the design, look and feel be?  These questions are the result of one good idea, the idea that you should build a web

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