Monthly Post

Web Hosting and How It Works

Weather you have an existing website or not, hosting is confusing!  There are so many options, so many different types of services and add-ons.  How do you know which plan is best for you?  In this article, I will explain the differences of most major hosting packages and their services providers.  I will mainly focus

Read More

Content Strategy and Execution

Content Strategy is described as the process of developing consistent and clearly defined marketing collateral that viewers automatically understand, relate too and are recognize on a regular basis.  If you consider the brands you know and love, one thing is true about them all.  Big brands are top of mind, always visible and easy to

Read More

My adventures in WordPress Theme Development

In the past few years my approach towards the development of client websites has shifted.  Previously, my approach would focus around a completely custom build that provides my client with EXACTLY the tools and visuals they need to successfully market their brand online.  While this is still the approach, the build process has evolved in

Read More

What is web hosting and why do I need it?

A web host is a business that manages all the services needed to display your website online.  At it’s core, they are the property managers of your website.  The hosts’ have sophisticated computers called servers that have a varying degree of software and hardware to perform tasks specific to your websites needs.  For your website

Read More

Holiday Lulls

Let’s face it, unless your business is a retail store, selling the latest and greatest for the holiday season, your business has likely slowed down over this period.  It is amazing to me, that people will take three months off, for three days of the year.  Don’t be these people.  Take action, setup campaigns, and

Read More

Engagement Over Traffic

I have built websites that can drive a ton of traffic to their landing pages.  I have also built websites that generate very little traffic.  The same website that generates excessive amounts of traffic could have the same to less engagement as the site that generates very little traffic?  Why is this? Today I want

Read More

Thematic Posting?

You ever get stuck trying to figure out what to blog or post about?  I use the term thematic posting.  Basically, theme it out.  There are seven days to a week.  I’m sure you’ve seen online the “Throw Back Thursday” or “Flex Friday”.  These are theme days for posting.  Be it you’re writing full blown

Read More

WTH is a WYSIWYG?

What you see is what you get…  That is what WYSIWYG stands for, and anyone using a WordPress or CMS (Content Management System) is likely using some form of this to update their content on their website.  So, what the hell is it??? Website’s have gotten easier to manage over the years, and the WYSIWYG

Read More