Chris Orta

Developer

Developer at Staccato · Round Rock, Texas

Chris Orta

About

I use logic and proven methods to solve problems effectively. I pride myself on being articulate and direct with complicated problems that need easy-to-understand solutions. My abilities go beyond technology—understanding problems and thinking outside the box, I've delivered original, results-oriented products to companies of every size. With 24+ years of experience spanning web development, graphic design, marketing, sales, and business administration, I focus on scalable solutions and end-to-end delivery.

Skills & Abilities

Web & Development

  • HTML5 / CSS3 / LESS
  • JavaScript / jQuery / PHP
  • React / Next.js / Tailwind CSS
  • Vibe Coding
  • AI technologies & development
  • WordPress / Joomla / Drupal
  • Content Management Systems
  • Website design & development
  • Mobile application development
  • Website administration & security

Design

  • Graphic & print design
  • Adobe Photoshop / Illustrator / Acrobat
  • Photo editing & retouching
  • Brochures, flyers, posters, business cards
  • Presentations & multimedia

Marketing & Business

  • Marketing strategy & coordination
  • SEO & email marketing
  • Mailchimp / Constant Contact
  • Trade shows & events
  • Business administration

Technologies & Integrations

  • BigCommerce · ContentStack
  • Salesforce · Klaviyo
  • Google Analytics · Google Tag Manager · Hotjar
  • Dynamic Yield · Yotpo
  • Athos Search
  • Avantlink (affiliate marketing)
  • Asana (project & task management)

Tools & Platforms

  • MS Office / SharePoint
  • Visio / Adobe Creative Suite
  • Cross-platform (Windows / OS X)

Work History

  • Director of Digital Experience

    Nov 2020 – Present · 5+ years

    Staccato · Georgetown, Texas

    Leading digital experience and marketing technology for a sporting goods manufacturer. Department: Marketing · Level: Director.

    • Lead the end-to-end design and development of the company website, delivering user-centric interfaces, responsive layouts, and optimized performance to drive digital engagement and strengthen brand presence.
    • Oversee the integration of emerging technologies—including e-commerce platforms, CRM systems, analytics tools, and third-party APIs—to streamline operations and enhance customer experiences across all digital channels.
    • Manage cross-functional development teams, including internal developers, designers, and external vendors, by defining project scopes, timelines, and deliverables while ensuring alignment with business objectives and agile best practices.
    • Partner with marketing, sales, and product teams to align digital strategies with company goals, leading initiatives in SEO optimization, content management, and continuous user experience improvements.
    • Perform regular audits and A/B testing of digital assets to uncover optimization opportunities, improving key metrics such as page load times, conversion rates, and overall user satisfaction.
    • Maintain compliance with industry regulations, web accessibility standards (WCAG), and data security protocols across all digital projects in the regulated firearms manufacturing sector.
    • Mentor junior team members and cultivate a culture of innovation by providing guidance on UX/UI design principles, front-end and back-end development best practices, and adoption of new technologies.

  • Owner

    Jan 2016 – Nov 2020 · 4 years 10 months

    Chris Orta Web Development · Lake Forest, CA

    Full-service web development: design, CMS, maintenance, security, SEO, email marketing, landing pages, mobile apps, and print. Mission: elevate organizations through innovative ideas, creative design, and functional development.

  • Marketing

    Feb 2009 – Jan 2020 · 10 years 11 months

    Kinetisys LLC · Lake Forest, CA

    Marketing and web development for a full-service IT company and premier telecom partner. Department: Marketing · Level: Specialist.

  • Marketing Coordinator

    May 2006 – Feb 2009 · 2 years 9 months

    Ensynch

    Graphic design, business administration, event coordination, website content management, trade shows and promotional materials. Connected Systems User Group, LA—Meeting Manager and Website Administrator.

  • Website & IT Administration

    Jan 2000 – Sep 2004 · 4 years 8 months

    PGI USA

    IT services and solutions, website content management, imagery and design for trade and consumer sites, MAC Server/Client administration.